Abstract: A computer implemented method and system for controlling grant of access to first media content (FMC) is provided. A content access management application (CAMA) dynamically analyzes user characteristics on detection of a user attempt to access the FMC on a content display interface. The CAMA receives decision criteria, for example, preset rules, user segments, etc., via a criteria reception interface, dynamically creates one or more dynamic media content objects including a locking media content object and a non-locking media content object, and dynamically inserts the dynamic media content objects into one or more sections of the content display interface based on the analyzed user characteristics and one or more of the decision criteria. Each dynamic media content object either restricts access to the FMC displayed on the content display interface until an access condition is met or grants access to the FMC while displaying second media content, for example, advertisements.