Patents by Inventor Toby ERNSTER

Toby ERNSTER has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for targeted advertising based on external factors
    Patent number: 11935091
    Abstract: Systems and method are disclosed for providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment. One method comprises defining a set of conditions or criteria that define a moment, collecting data associated with said set of conditions or criteria, evaluating whether the conditions or criteria are satisfied and whether the user defined moment has occurred, executing an advertisement campaign associated with said user defined moment, transmitting an advertisement associated with said user defined moment to a target user, and modifying said advertisement in accordance with changes in the data associated with the conditions or criteria.
    Type: Grant
    Filed: May 27, 2021
    Date of Patent: March 19, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Toby Ernster, Seth Mitchell Demsey, Edward Barnes
  • SYSTEMS AND METHODS FOR TARGETED ADVERTISING BASED ON EXTERNAL FACTORS
    Publication number: 20210287247
    Abstract: Systems and method are disclosed for providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment. One method comprises defining a set of conditions or criteria that define a moment, collecting data associated with said set of conditions or criteria, evaluating whether the conditions or criteria are satisfied and whether the user defined moment has occurred, executing an advertisement campaign associated with said user defined moment, transmitting an advertisement associated with said user defined moment to a target user, and modifying said advertisement in accordance with changes in the data associated with the conditions or criteria.
    Type: Application
    Filed: May 27, 2021
    Publication date: September 16, 2021
    Inventors: Toby ERNSTER, Seth Mitchell DEMSEY, Edward BARNES
  • Systems and methods for targeted advertising based on external factors
    Patent number: 11049132
    Abstract: Systems and method are disclosed for providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment. One method comprises defining a set of conditions or criteria that define a moment, collecting data associated with said set of conditions or criteria, evaluating whether the conditions or criteria are satisfied and whether the user defined moment has occurred, executing an advertisement campaign associated with said user defined moment, transmitting an advertisement associated with said user defined moment to a target user, and modifying said advertisement in accordance with changes in the data associated with the conditions or criteria.
    Type: Grant
    Filed: March 26, 2015
    Date of Patent: June 29, 2021
    Assignee: Verizon Media Inc.
    Inventors: Toby A. Ernster, Seth Mitchell Demsey, Edward Barnes
  • SYSTEMS AND METHODS FOR TARGETED ADVERTISING BASED ON EXTERNAL FACTORS
    Publication number: 20160283971
    Abstract: Systems and method are disclosed for providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment. One method comprises defining a set of conditions or criteria that define a moment, collecting data associated with said set of conditions or criteria, evaluating whether the conditions or criteria are satisfied and whether the user defined moment has occurred, executing an advertisement campaign associated with said user defined moment, transmitting an advertisement associated with said user defined moment to a target user, and modifying said advertisement in accordance with changes in the data associated with the conditions or criteria.
    Type: Application
    Filed: March 26, 2015
    Publication date: September 29, 2016
    Inventors: Toby A. Ernster, Seth Mitchell Demsey, Edward Barnes