Abstract: A geographical-based fence is established around a store and when an indication is received that a customer is within the geographical-based fence, an estimated time of arrival (ETA) of the customer at the store and/or a time of travel (TOT) of the customer to the store may be determined. Based on the TOT, one or more action(s) may be performed. For example, as the customer comes within a first threshold TOT of the store, a first action may be performed, such as preparing item(s) within the order. As the customer comes within a second threshold TOT of the store, a second action may be performed, such as delivering the one or more items to the customer.