Abstract: A method and system for management of digital goods is provided that allows digital goods vendors to model and manage complex product relationships involved in electronic distribution of digital goods, such as software. A variety of interactive tools to define associations among a variety of primary objects are provided that allow a vendor to create a product hierarchy that mirrors the marketing descriptions and organization of the vendor's product set. The various products are uploaded to a server for electronic distribution to end-users. A system operator implements the system across a publicly accessible network such as the Internet. The system operator, typically on a subscription basis, hosts each digital goods vendor. Each subscribing digital goods vendor provides each of their customer accounts a personalized software maintenance portal branded to the vendor that integrates with vendor's web site.