Abstract: A display rack includes a plurality of elongated rails, a frame structure for supporting the rails in a common plane and in a generally parallel and vertically spaced relation to one another so as to locate the rails at uniform distances from one another, and a plurality of grooves defining sets of tracks along facing longitudinal surfaces of the rails. The grooves extend between and are open at opposite ends of the rails for holding thin rectangular shaped cards therebetween which are receivable from either opposite ends of the rails such that the opposite end edges of the cards extend within the sets of facing tracks of the rails and the cards extend between the rails.