Abstract: A framework and method for aggregating a plurality of product information accessed from a plurality of information sources. The framework comprises an aggregation module for receiving the product information such as vehicle details and for assigning a unique identifier to each product definition such as a vehicle advertisement associated with the product information. the framework includes a classification module for determining at least one classification for each of the product definitions according to a set of predefined classifications, such as vehicle make/model and dealership. The framework also has a storage for storing each of the product definitions according to the respective at least one classification and the respective unique identifier, such that the product definitions are retrievable from the storage in view of search parameters received from a potential consumer for the product defined in the product definition.