Abstract: Integrating customer and/or merchant functionality with discoverable applications is described. In an example, application(s) may be stored in a repository associated with a service provider. At least a part of an application may be accessible as an instant application. The instant application may comprise a portion of an application that enables a particular, discrete functionality of the application. Based at least in part on an interaction between a user computing device of a user and an interactive element, the application may be determined from the application(s). The instant application may be downloaded on the user computing device. Then, based at least in part on determining a location of the user computing device, a user interface associated with the instant application may be displayed, wherein the user interface enables the user to input data for enabling the particular, discrete functionality associated with the instant application.

Abstract: Integrating buyer and/or merchant functionality with discoverable applications is described. In an example, applications associated with a service provider can be stored in a repository associated with the service provider. At least a part of an application of the applications is associated with a particular, discrete functionality. The service provider can determine context data associated with a user computing device and can select, based at least in part on the context data, the application from the applications, wherein at least the part of the application is to be surfaced on the user computing device. The service provider can cause a user interface associated with at least the part of the application to be presented via the user computing device, wherein the user interface enables a user of the user computing device to input data for enabling the particular, discrete functionality, and wherein a portion of the context data is used to customize the user interface for the user.

Abstract: Integrating buyer and/or merchant functionality with discoverable applications is described. In an example, applications associated with a service provider can be stored in a repository associated with the service provider. At least a part of an application of the applications is associated with a particular, discrete functionality. The service provider can determine context data associated with a user computing device and can select, based at least in part on the context data, the application from the applications, wherein at least the part of the application is to be surfaced on the user computing device. The service provider can cause a user interface associated with at least the part of the application to be presented via the user computing device, wherein the user interface enables a user of the user computing device to input data for enabling the particular, discrete functionality, and wherein a portion of the context data is used to customize the user interface for the user.