Abstract: A wine thermometer for adhesive application to a wine bottle to determine wine temperature therein comprising an adhesive backed flexible plastic substrate having a liquid crystal temperature panel on the substrate, a temperature scale adjacent the panel and quick reference category ranges adjacent the panel whereby the color of a small band of the panel indicates the temperature of the panel substrate, bottle and wine therein. Contrasting colors of bands above and below the small band indicate a 1.degree. or 2.degree. difference in temperature and at the ends of the panel indicate a temperature 1.degree. to 2.degree. beyond the printed temperature at the panel end. In the preferred embodiment a small band indicates the panel temperature by turning a green color. The band thereabove exhibits a tan color and the band therebelow becomes a blue color. Bands further away remain black.