Abstract: A spring-set, electromagnetically released brake that requires a relatively small amount of current to release is provided. The brake includes a magnet shell disposed about a first axis. The shell includes a radially outwardly extending pole. The brake also includes an armature disposed radially outwardly of the pole and pivotable at a first axial end and a first engagement element, such as a brake shoe, coupled to the armature proximate a second axial end of the armature. The brake further includes a spring disposed about the pole. The spring biases the armature radially outwardly to urge the first engagement element towards a second engagement element such as a friction surface in a brake drum. Finally, the brake includes a coil disposed about the pole and means for selectively energizing the coil to urge the armature radially inwardly and the first engagement element away from the second engagement element. A bobbin for use in the brake is also provided.