Abstract: A method includes receiving from a client terminal an indication of a selection of an item, selecting a vendor from a plurality of vendors, and sending a redirect message to the client terminal. The selection of the item is in response to the receipt of the indication of selection. Each of the vendors is offering the item for sale. The redirect message includes a reference to a webpage associated with the vendor and the item. In some embodiments, the method includes ranking the plurality of vendors based on at least two factors associated with each vendor and then selecting the vendor based on the ranking.