Abstract: A thermo-sensitive label construction (10) adapted to be adhesively secured to a conventional beverage container (100) wherein the label construction (10) includes a label member (20) having a front face (21) provided with two distinct types of visual indicators (30) and (40) wherein the first visual indicator (30) is an enlarged contoured area (31) having the silhouette of a beverage container and provided with one or more thermo-sensitive coatings (50) and the second type of visual indicator (40) includes printed legends in the form of a cautionary admonishment (41) and a salutation (42) which correspond in color to the respective thermo-sensitive coatings (50).