Abstract: A computer-implemented method of managing questions and answers on a computer-hosted service. The method includes a computing device receiving text based tax question and answer pairings and inputting the tax question and answer pairings into a content model executed by the device and outputting a content score for each tax question and answer pairing based on the model. The content score comprises a number within a range. One end of the range corresponds to product content and another end of the range corresponds to general tax content. The device outputs an answer quality score for the tax question and answer pairings based at least in part on the content score and votes assigned to each respective question and answer pair, wherein votes comprises up votes and down votes. The device may generate a FAQ list stored in a database based at least in part on the answer quality score.

Abstract: A computer-implemented method of generating rich content webpages from a question and answer (Q&A) library includes providing a topic and one or more seed questions related to the topic. The computing device searches the one or more seed questions against all questions in the Q&A library and identifies questions related to the topic. The computing device clusters the text of the questions related to the topic into a plurality of clusters and then removes substantial duplicates from the plurality of clusters. The computing device generates a rich content webpage by aggregating a question from each cluster onto a single webpage containing the topic.

Abstract: A computer-implemented method of managing questions and answers on a computer-hosted service. The method includes a computing device receiving text based tax question and answer pairings and inputting the tax question and answer pairings into a content model executed by the device and outputting a content score for each tax question and answer pairing based on the model. The content score comprises a number within a range. One end of the range corresponds to product content and another end of the range corresponds to general tax content. The device outputs an answer quality score for the tax question and answer pairings based at least in part on the content score and votes assigned to each respective question and answer pair, wherein votes comprises up votes and down votes. The device may generate a FAQ list stored in a database based at least in part on the answer quality score.

Abstract: A computer-implemented method of increasing the online conversion rate of potential users to a computer-hosted service is described. The method includes a computing device receiving a browser request from a potential user, the computing device receiving user-specific data as part of the browser request. The computing device inputs the user-specific data into a conversion model executed by the computing device and outputs a conversion score for the potential user based on the model. The computing device sends to the browser a marketing intervention if the conversion score falls below a pre-determined threshold value.