Patents by Inventor Todd Lieberman
Todd Lieberman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20200357018Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.Type: ApplicationFiled: June 15, 2020Publication date: November 12, 2020Applicant: MARCHEX SALES, LLCInventors: Todd LIEBERMAN, Jeffrey Weisberg
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Patent number: 10685373Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.Type: GrantFiled: November 11, 2011Date of Patent: June 16, 2020Assignee: MARCHEX SALES, LLCInventors: Todd Lieberman, Jeffrey Weisberg
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Patent number: 9704183Abstract: Embodiments of the present invention relate to a system and method for creating an interactive advertisement. The interactive advertisement is configured to convey a brand message to a user while at the same time provide website security by reducing unauthorized website access by Internet bots. According to certain embodiments of the present invention, users are required to adequately respond to the interactive advertisement in order to access certain website content. The user responses to the interactive advertisements are collected and utilized to generate marketing reports which illustrate the effectiveness of an interactive advertisement in conveying an advertiser's message.Type: GrantFiled: November 2, 2010Date of Patent: July 11, 2017Assignee: SOLVE MEDIA, LLCInventors: Todd Lieberman, Ari Jacoby, Jeff Weisberg
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Publication number: 20140052529Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.Type: ApplicationFiled: October 28, 2013Publication date: February 20, 2014Applicant: Marchex Sales, Inc.Inventors: Todd LIEBERMAN, Jeffrey WEISBERG
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Publication number: 20140052528Abstract: A method and system for tracking telephone calls made in response to advertising campaigns in electronic or other media. An advertiser is permitted to associate a specific and distinct telephone number with an associated advertising campaign. Telephone calls made to the selected telephone numbers are correlated to the referring campaign and reports are providers to advertisers of call data associated with the respective advertising campaign.Type: ApplicationFiled: October 18, 2013Publication date: February 20, 2014Applicant: Marchex Sales, Inc.Inventors: Todd LIEBERMAN, Jeffrey WEISBERG
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Publication number: 20140046755Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.Type: ApplicationFiled: October 18, 2013Publication date: February 13, 2014Applicant: Marchex Sales, Inc.Inventors: Todd LIEBERMAN, Jeffrey WEISBERG
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Publication number: 20140032303Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system cleans at least one phone number to be assigned to a campaign by determining that unwanted phone traffic associated with the at least one phone number is below a defined threshold.Type: ApplicationFiled: October 3, 2013Publication date: January 30, 2014Applicant: Marchex Sales, Inc.Inventors: Todd LIEBERMAN, Jeffrey WEISBERG
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Patent number: 8442862Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.Type: GrantFiled: November 14, 2007Date of Patent: May 14, 2013Assignee: Marchex Sales, Inc.Inventors: Todd Lieberman, Jeffrey Weisberg
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Publication number: 20120166294Abstract: A system and method for presenting a skippable pre-roll interactive advertisement (e.g., a pre-roll video). The interactive advertisement is configured to be presented in advance of content requested by a user and convey a brand message to a user while at the same time providing the user with an associated type-in challenge (i.e., a challenge or question relating to the pre-roll advertisement) which, if answered appropriately, allows the user to skip or bypass the pre-roll advertisement and advance to the desired content. The user response to the interactive advertisement may be collected and utilized to generate marketing reports which illustrate the effectiveness of an interactive advertisement in conveying an advertiser's message.Type: ApplicationFiled: March 2, 2012Publication date: June 28, 2012Inventors: Todd Lieberman, Ari Jacoby, Jeff Weisberg, John Cappiello
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Publication number: 20120059709Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.Type: ApplicationFiled: November 11, 2011Publication date: March 8, 2012Inventors: Todd LIEBERMAN, Jeffrey Weisberg
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Publication number: 20110106631Abstract: Embodiments of the present invention relate to a system and method for creating an interactive advertisement. The interactive advertisement is configured to convey a brand message to a user while at the same time provide website security by reducing unauthorized website access by Interenet bots. According to certain embodiments of the present invention, users are required to adequately respond to the interactive advertisement in order to access certain website content. The user responses to the interactive advertisements are collected and utilized to generate marketing reports which illustrate the effectiveness of an interactive advertisement in conveying an advertiser's message.Type: ApplicationFiled: November 2, 2010Publication date: May 5, 2011Inventors: Todd Lieberman, Ari Jacoby, Jeff Weisberg
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Publication number: 20080162286Abstract: A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns.Type: ApplicationFiled: November 14, 2007Publication date: July 3, 2008Inventors: Todd Lieberman, Jeffrey Weisberg