Abstract: Systems, methods, and computer-readable storage media for maintaining user anonymity in content statistics. A system can first receive a media content request from a client device. The media content request can include a user account identifier and a content identifier. The content identifier can be different and separate from the user account identifier and a device identifier associated with the client device, and the content identifier can identify content presented at the client device. Next, the system can store the user account identifier and the content identifier in separate locations without attributing the content identifier to the user account identifier. In response to the media content request, the system can transmit a media content item to the client device based on the user account identifier. The system can also report the content presented at the client device with the content identifier and without the user account identifier.

Abstract: Systems, methods, and computer-readable storage media for maintaining user anonymity in content statistics. A system can first receive a media content request from a client device. The media content request can include a user account identifier and a content identifier. The content identifier can be different and separate from the user account identifier and a device identifier associated with the client device, and the content identifier can identify content presented at the client device. Next, the system can store the user account identifier and the content identifier in separate locations without attributing the content identifier to the user account identifier. In response to the media content request, the system can transmit a media content item to the client device based on the user account identifier. The system can also report the content presented at the client device with the content identifier and without the user account identifier.

Abstract: A media channel can include a mix of media items and invitational content packages. At some point during the playback of the media channel, an invitational content package can be presented. In response to detecting the occurrence of an interactive segment triggering event during the presentation of the invitational content package, an invitational content interactive segment and a next media item can be simultaneously presented. This can be accomplished by splitting the media channel into multiple streams, such as an audio stream and a visual stream, and presenting an element of the interactive segment within a first stream and an element of the media item within a second stream. To decrease the likelihood that a user may equate the invitational content with the media item, a bumper content item, such as audio that says, “now back to the music,” can be presented just prior to playback of the media item.