Abstract: The present invention is a method and system of locating mobile devices and building a database of the mobile device locations through the interaction of mobile devices with one or more proximity activation systems. The method and system uses beacon proximity activity to refine the location of a beacon and the relative position of one or more mobile devices to the beacon. As mobile devices come within a pre-determined proximity to a beacon, one or more personas may be associated with the mobile device based upon the beacon in proximity to the mobile device and the time of day associated with the activation of the proximity activation system, where each persona may be associated with any one of age range, profession, gender, shopping characteristic, store preference, and political affiliation.

Abstract: The present invention is a method and system of locating mobile devices and building a database of the mobile device locations through the interaction of mobile devices with one or more proximity activation systems. The method and system uses beacon proximity activity to refine the location of a beacon and the relative position of one or more mobile devices to the beacon through a trilateration or multiple activation point distance calculation. As mobile devices come within a pre-determined proximity to a beacon, applications installed on the mobile devices supply a location and identity of the mobile device at the time of activation. The system and method may assign personas to the mobile device. The system and method uses numerous activations to refine and report the physical location of the beacon.