Abstract: A method for displaying messages that are placed on packages being shipped to consumers in the form of labels that are targeted to specific consumers based on publicly available data or shopping behavior data. The method includes receiving information regarding one or more packages to be delivered to one or more recipients. The method also includes retrieving promotion data regarding one or more promotions targeted to the one or more recipients. One or more personalized promotion labels are generated from the promotion data. An identifier is assigned to each of the one or more personalized promotion labels corresponding to the one or more recipients, wherein a given identifier identifies a given one of the one or more packages on which to place a given personalized promotion label associated with the given identifier. The one or more personalized promotion labels are transmitted to one or more output devices for placement of the one or more personalized promotion labels on the one or more packages.