Abstract: The system and method for building an engagement advertisement disclosed herein includes enabling an advertiser to choose from multiple design templates and specify phases to create a rich, interactive advertisement. The engagement advertisement can be deployed onto the Internet, where a viewer can take part in an advertising experience based on the engagement advertisement. The advertising experience includes phases, and the viewer may be required to perform at least one action in a phase in order to advance to another phase. A completion to the advertising experience may be signified to the viewer, and in response to the completion to the advertising experience, the viewer may optionally be provided with a remuneration. The engagement advertisement may be used either as a stand-alone engagement advertisement or as part of a campaign, which includes targeting data, start/end dates, and a budget.