Abstract: A method, enabled by a computer system, for providing a computer based on-line virtual world. Steps include receiving a unique code via an electronic network, the unique code being associated with a purchased physical items such as a doll, granting access to the virtual world based on the unique code, receiving user input, via the electronic network, sufficient to define characteristics and personality traits of an avatar in the virtual world that is associated with the doll, to move the avatar to one of a plurality of venues within the virtual world, to play a selected game at the one of the plurality of venues, and to control aspects of the selected game.