Patents by Inventor Todd W. Webber

Todd W. Webber has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • DIGITAL ADVERTISING BID OPTIMIZATION
    Publication number: 20140337143
    Abstract: A plurality of outcomes resulting from display of a digital advertisement are defined. A score is assigned to each of the outcomes. Outcomes are tracked from the display of the digital advertisement, thereby generating a set of tracked outcomes. The outcomes are aggregated according to a group of attributes associated with the display of the digital advertisement. A group-specific bid modifier for the digital advertisement is determined.
    Type: Application
    Filed: May 7, 2013
    Publication date: November 13, 2014
    Applicant: LocalBiz Now, LLC
    Inventors: Daniel L. Petersen, Todd W. Webber