Abstract: An on demand coupon generating system for use in a retail setting having a checkout counter and a merchandise display section with products having product identifiers and nearby price displays and including a kiosk with a local processor having access to a searchable database loaded with a listing of product identifiers and at least one unexpired coupon image and an input device to input a customer selected product identifier of a product having a discount available notice displayed near the product or its price tag to compare to the listing in the database and upon finding a match, printing a hard copy coupon of the unexpired coupon image that is instantly redeemable at the checkout stand.