Abstract: For automated post roll production, a selection module (320) generates a link video list (240) from a video database (110). Each link video (200) in the link video list (240) includes at least one clip characteristic (215) matching a video characteristic of a target video (105) and each link video (200) is associated with a video clip (210) and a video address (205). The selection module (320) further selects a link video 200 from the link video list (240) according to a policy (115). A script generation module (325) generates a mask script (285) that specifies a mask dimension (415), a mask mark in (420), and a mask location (410) of the video clip (210) of the selected link video (200) within the target video (105). The script generation module (325) further generates an annotation script (280) that specifies a link location for a navigation link.

Abstract: An automated direct response advertising system can include: collecting information of a consumer; routing and matching the consumer to an offer of a product; providing content to the consumer with a reusable page, reusable page components, reusable multi-tenant components, and white-labeling components; requesting contact information from the consumer; requesting billing information from the consumer; providing a cross-sell offer for complimentary products of the product; providing an up-sell offer for upgrades to the product; aggregating information within an advanced analytics module; and displaying the information from the advanced analytics module on a display.

Abstract: A system and method are disclosed for allowing networks and publishers to manage the rates of their inventory to optimize their yield. The yield is determined based on a set of rates which may be stored in a rate card. The rates may be established based on targeting attributes. A publisher may adjust its rates on the rate card by selecting a particular attribute and/or rate and modifying the rate by an amount or percentage. The publisher may download its rate card and then upload a modified rate card that includes the adjusted rates.