Abstract: A method, apparatus and computer program product for associating advertisements with a document is presented. A document for having advertisements associated therewith is identified, the document comprising a portable electronic document. At least one advertisement tag is provided for the document, the advertisement tag identifying possible types of advertising materials appropriate for the document. A document ID is also provided for associating an advertisement with the electronic document. When the document is viewed the at least one advertisement tag associated with the electronic document is sent to an advertisement partner. At least one advertisement is received from the advertisement partner and the at least one advertisement is rendered with the document.