Patents by Inventor Tom SCHONBERG

Tom SCHONBERG has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Automatic preference quantification of displayed objects based on eye tracker data
    Patent number: 11880504
    Abstract: A system including a display, an eye tracker, and a processor that executes the following: operate the display to present multiple objects to a user; operate the eye tracker to track an eye gaze of the user during the presentation of the multiple objects; calculate an estimated user preference of each of the multiple objects, by performing at least one of: (a) calculating a measure of central tendency of distances from a center of the respective object to points of the eye gaze on the respective object, wherein a higher measure of central tendency of the distances indicates a stronger user preference and vice versa, and (b) calculating a measure of central tendency of speeds of transition between temporally-consecutive ones of the points of the eye gaze, wherein a higher measure of central tendency of the speeds indicates a stronger user preference and vice versa.
    Type: Grant
    Filed: September 28, 2022
    Date of Patent: January 23, 2024
    Assignee: Ramot at Tel-Aviv University Ltd.
    Inventors: Tom Schonberg, Michal Gabay
  • AUTOMATIC PREFERENCE QUANTIFICATION OF DISPLAYED OBJECTS BASED ON EYE TRACKER DATA
    Publication number: 20230102371
    Abstract: A system including a display, an eye tracker, and a processor that executes the following: operate the display to present multiple objects to a user; operate the eye tracker to track an eye gaze of the user during the presentation of the multiple objects; calculate an estimated user preference of each of the multiple objects, by performing at least one of: (a) calculating a measure of central tendency of distances from a center of the respective object to points of the eye gaze on the respective object, wherein a higher measure of central tendency of the distances indicates a stronger user preference and vice versa, and (b) calculating a measure of central tendency of speeds of transition between temporally-consecutive ones of the points of the eye gaze, wherein a higher measure of central tendency of the speeds indicates a stronger user preference and vice versa.
    Type: Application
    Filed: September 28, 2022
    Publication date: March 30, 2023
    Inventors: Tom SCHONBERG, Michal GABAY