Patents by Inventor Tom Shields

Tom Shields has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and apparatus for maximizing publisher revenue
    Patent number: 8280765
    Abstract: A computer implemented method for maximizing publisher revenue for online advertising is provided. The computer implemented method includes determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If the ratio is less than a threshold, the method includes, identifying a minimum bid value, the minimum bid value based on the ratio; comparing the minimum bid value to a received bid value for an ad impression; allocating the ad impression to an owner of the received bid when the received bid value is greater than or equal to the minimum bid value; and displaying an ad of the owner of the received bid. If the ratio is greater than the threshold, the method includes, allocating the ad impression to an owner of the guaranteed ad impressions. In one embodiment, the method operations are stored on a computer readable storage medium.
    Type: Grant
    Filed: December 1, 2009
    Date of Patent: October 2, 2012
    Assignee: Yieldex, Inc.
    Inventors: Tom Shields, C. Douglas Cosman, Craig Miller, John Barr
  • Method and Apparatus for Maximizing Publisher Revenue
    Publication number: 20110131099
    Abstract: A computer implemented method for maximizing publisher revenue for online advertising is provided. The computer implemented method includes determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If the ratio is less than a threshold, the method includes, identifying a minimum bid value, the minimum bid value based on the ratio; comparing the minimum bid value to a received bid value for an ad impression; allocating the ad impression to an owner of the received bid when the received bid value is greater than or equal to the minimum bid value; and displaying an ad of the owner of the received bid. If the ratio is greater than the threshold, the method includes, allocating the ad impression to an owner of the guaranteed ad impressions. In one embodiment, the method operations are stored on a computer readable storage medium.
    Type: Application
    Filed: December 1, 2009
    Publication date: June 2, 2011
    Inventors: Tom Shields, C. Douglas Cosman, Craig Miller, John Barr