Abstract: A personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment the invention provides a system for web-based personalization, that allows for personalizing the content or business functioning of a web-based application to reflect the characteristics of a particular user. The system comprises a user profiler, for determining a snapshot of a particular user of a web-based application, a rules editor for inputting a set of rules governing the business functioning of said web-based application, and a rules engine. The system then uses the set of rules to make decisions about the particular user and the business functioning of said web-based application, and to determine the content or business functioning of said web-based application as it applies to that user.

Abstract: The invention utilizes a personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. Rules may be used to create scenarios—potential series of events that characterize a customer's session. Scenarios may form the basis of campaigns—a set of possible scenarios that may have a start time and a stop time, within which the customer operates, and within which the rules-based system makes determinations and determines personalizations.

Abstract: The invention utilizes a personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules.

Abstract: The present invention includes systems utilizing, and methods for generating, a unified user profile to provide a transparent interface to multiple data sources. A base user java bean is obtained to work through a personalization server and access a personalization database. The base user java bean provides a transparent interface through which implicit and explicit properties can be retrieved and updated. An enterprise java bean is then created to extend the base user java bean such that the implicit and explicit properties can further be retrieved and updated from an external user database through the transparent interface.

Abstract: The invention utilizes a personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules.

Abstract: A multi-shade video conversion system is described to provide an enhanced "Macintosh SE/30" computer to display multi-shade images on the "SE/30" internal CRT. The conventional "SE/30" computer has a microprocessor motherboard, an expansion slot, and an internal CRT. An internal CRT amplifier apart from the motherboard normally receives and responds a binary video signal from the microprocessor motherboard to drive the internal CRT. The conversion system comprises a video frame buffer expansion board, a replacement analog CRT amplifier, and replacement cabling. The frame buffer expansion board generates an analog video signal which is selected provided to the replacement CRT amplifier, allowing multi-shade images to be displayed in the internal CRT. The frame buffer expansion board also has an auxiliary video output port to drive an external CRT. The replacement cabling supplies the motherboard binary video signal to the expansion board rather than to the replacement CRT amplifier.