Abstract: A method and system for tracking usage of on-line content is described.

Abstract: A system and method for enhancing content feeds is described. One embodiment includes receiving a request for a content feed available from a feed provider and retrieving the content feed from the feed provider. In addition, one or more enhanced-content files that are related to the content feed are located from among a plurality of enhanced-content files. Content from one or more of the enhanced-content files is then inserted in the content feed so as to create an enhanced-content feed, and the enhanced content feed is provided to a consumer.

Abstract: An interactive system and method is disclosed for providing wallpaper or screen saver images for display on the background of a personal computer visual display. Wallpaper (or screen saver) images may be conveniently located by a consumer and downloaded from a wallpaper web site for use on the desktop of the consumer's personal computer. A clickable icon is incorporated into the wallpaper image or overlaid on the wallpaper image. When the icon is clicked on using a mouse, or otherwise activated by the consumer, the consumer's personal computer is automatically connected to a predetermined location on the Internet. Furthermore, sponsors may market their goods or services to consumers by paying a fee to have their clickable icons or advertisements incorporated into or overlaid on the wallpaper images. By clicking on the clickable icons or advertisements, the consumer is automatically connected to the sponsor's web site.