Abstract: The embodiments of the present invention present a conceptual and methodological model that assists in characterizing, measuring, and managing social and emotional relationships between consumers and brands. The model is intended to serve as a working tool for firms to use in managing their consumer-brand relationships. This conceptual and methodological data model, assists in characterizing, measuring, and monitoring social and emotional relationships between consumers and brands.

Abstract: The embodiments of the present invention present a conceptual and methodological model that assists in characterizing, measuring, and managing social and emotional relationships between consumers and brands. The model is intended to serve as a working tool for firms to use in managing their consumer-brand relationships. This conceptual and methodological data model, assists in characterizing, measuring, and monitoring social and emotional relationships between consumers and brands.

Abstract: Brand-self perceptual neural model (BSPN) is a method for measuring marketing communication effectiveness. The model is based on neural activity indications from the Superior Temporal Sulcus (STS) and from related neural connectivity networks in the human brain, as well as neural activation patterns such as gender, motivations, emotions, cognitive load capacity, and other psychographic variables.

Abstract: The invention provides a system and method for determining affective response following exposure to audio and/or visual content items, such as ads. In the system of the invention, one or more presentation devices are used to present the audio and/or visual content items to one or more individuals. A monitoring apparatus monitors a level of neural stimulation the superior temporal sulcus (STS) of an individual during exposure of the individual to the audio and/or visual content items, and generates data indicative of the level of stimulation of the STS in the individual. A CPU processes the data generated by the monitoring apparatus from one or more individuals to calculate one or more memorability scores of each of the one or more content items presented to the individual.

Abstract: The invention provides a system and method for determining memorability of one or more audio and/or visual content items. In the system of the invention, one or more presentation devices are used to present the audio and/or visual content items to one or more individuals. A monitoring apparatus monitors a level of neural stimulation in one or both of the precuneus and the superior temporal sulcus (STS) of an individual during exposure of the individual to the audio and/or visual content items, and generates data indicative of the level of stimulation of one or both of the precuneus and the STS in the individual. A CPU processes the data generated by the monitoring apparatus from one or more individuals to calculate one or more memorability scores of each of the one or more content items presented to the individual.