Abstract: It is provided an electrically powered fish tape manipulating device. The device includes a control unit, a power source and a two-way belt system rotatable in accordance with the provided power. A segment of the fish tape is disposed forcibly on the belt such that rotating the belt system forces the fish tape to propagate accordingly. The device includes a rotatable reel assembly for receiving a length of a fish tape. Manipulation parameters include direction and speed of belt rotation, and a serial list of manipulations, defined by direction, speed and duration values. A motor receives the provided power, a gear reduces rotation speed, and drives the two-way rotating belt system. A sliding clutch having a sliding surface forces the fish tape segment to propagate whenever the belt rotates. The control unit is associated with a wireless remote controller. A conduit coupler receives the fish tape and guides it into a conduit.