Patents by Inventor Tommy Zhao

Tommy Zhao has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for monitoring user behavior with regard to interactive rich-media content
    Publication number: 20070266305
    Abstract: A method comprising enabling selection of interactivity control points of interest in media content; forwarding identification of at least one interactivity control point of interest to a wrapper generator; and attaching at least one script to the media content to monitor the at least one interactivity control point of interest when the media content is executed. The interactivity control points may include clickable points and mouse movement. The media content may include Flash media. The at least one script may be capable of monitoring all instances of consumer interaction with the interactivity control points occurring during media content playback. The method may also comprise generating configuration data for configuring the script to monitor only a portion of the instances of the consumer interaction with the interactivity control points occurring during media content playback.
    Type: Application
    Filed: May 10, 2006
    Publication date: November 15, 2007
    Inventors: David Cong, Richard Liu, Jim Miao, Tommy Zhao, Andrew Wei, Esther Poon