Abstract: A container capable of heating its content when ignited has a container containing Japanese sake, coffee, soup or the like and an exothermic material storage chamber projected into the container. A self-combustible exothermic material consisting of a mixture of oxidant such as potassium permanganate and a combustible material such as iron powder, ferrosilicon powder or the like is charged into an innermost portion of the storage chamber. A heat insulating layer made of inorganic porous material is disposed adjacent to the exothermic material and ignition means for igniting the exothermic material is extended from the exterior of the container to the exothermic material.