Abstract: [Object] To provide a tactile sense presentation apparatus, an electronic apparatus, an accessory, and a holding apparatus that can achieve an improvement in mountability. [Solving Means] A tactile sense presentation apparatus according to an embodiment of the present technology includes a mounting portion, a pump unit, and a control unit. The mounting portion is mounted on a target object and includes a surface material which is deformable in at least a part of a contact portion with the target object. The pump unit includes a flow path, which is connected to the mounting portion, and feeds a fluid for deforming the surface material to the mounting portion. The control unit controls driving of the pump unit.