Abstract: A process is provided for cooling fired products such as tiles in a kiln by repeating a cooling step to cool down said products, the cooling step comprising blowing a cooling gaseous fluid, e.g., cooling air, to the fired products in the kiln, alternately with a non-cooling step to moderate a sharp temperature gradient between the surfaces and the interior regions of the products, the non-cooling step comprising stopping or suppressing the blowing of cooling gaseous fluid between cooling steps. The process of the invention can achieve rapid cooling without giving rise to dunting due to thermal stresses and thus can increase the productivity of kilns. When the invention is applied to a tunnel kiln, the kiln can be considerably shortened.