Abstract: An interactive video platform, interactive video player and computer implemented methods are described, for providing interactive live video, recorded video or video based games on a user device, such as a mobile phone. Encoded video from a source of video is sent over a network to the user device. A control command is received from the communication device over the network. A control file associated with the video being sent is read to determine an action to be carried out in response to the control command received. The action is carried out to control the video so as to change the video to be displayed to the user.

Abstract: An interactive video platform, interactive video player and computer implemented methods are described, for providing interactive video on a user device, such as a mobile phone. An item of video content to be displayed is identified and a control file associated with the item of video content is determined. A control command is received from the user device while the video content is being displayed. The control file is read to determine an action to be carried out based on the control command received and the action is carried out. The action can control the item of video content being displayed and/or can cause user interface entities to be displayed allowing the user to interact with the displayed video.