Abstract: The present invention provides a method for providing targeted advertising to individuals in a venue. Advertising content is delivered to a predetermined individual via a user interface associated with that individual's seat. The advertising content can be selected based on the location of the user interface. The advertising content can be selected based on stored demographic information associated with the individual's seat or related directly to the individual. The advertising content is conveyed to the individual at a predetermined condition associated with the event, such as a time out.

Abstract: A new toothbrush with a protective covering for the purpose of safely brushing one's teeth and reducing the risk of injury to the gums. The inventive device includes a handle, a brushing region, a bristle portion, a bristle cluster extending from the bristle portion, and a protective covering surrounding the brushing region. The protective covering reduces the risk of bleeding in the user's mouth that results from brushing one's teeth, which therefore reduces the transmittal of diseases carried in the blood.