Abstract: A computer implemented method is described. The method includes storing historic consultant performance data describing historical interactions between consultants and leads, together with information relating to skill, areas relevant to those historical interactions, and generating windowed performance data describing performance of the consultants in respect of the skill areas within a defined window. The method further includes determining the suitability of a particular consultant to be allocated to new leads involving a particular skill area based on at least the historic consultant performance data for interactions involving the particular consultant and the particular skill area and the windowed performance data of the particular consultant in respect of the particular skill area.

Abstract: The present invention relates to systems (100) and methods used in marketing goods and services. The system includes a call router (124) which determines how a dialler (116) routes outbound calls to sales consultants, based on the output of a consultants skills model (122). The controller (118) also includes a lead sorting component (126) which performs propensity based sorting of sales leads based on the output of a sales propensity model (120). The output of the propensity sorting component is provided to the dialler (116) to control the ordering of the dialling of customers.