Abstract: A system and apparatus which produces a product from a custom apparel pattern in electronic format is disclosed. The system converts custom apparel patterns in electronic format to identifiable apparel pieces ready to sew into a custom article of apparel. A projector receives digital data and projects a true image of the complete apparel pattern onto a surface over which a web of fabric has been positioned. A person is then able to identify and the pattern pieces by following the projected pattern lines, which can then be cut out by using various means including roller cutters or scissors cutters.