Abstract: A fruit squeezer having a generally wedge shaped compliant body into which a section of fruit is inserted. The squeezer further includes a gripping means by which it is secured to the sidewall of a beverage container such that upon squeezing the wedge shaped body, juice is extracted from the fruit section and flows down the center of the wedge shaped body channel directly into the beverage container. The outer surfaces of the fruit squeezer, having relatively smooth surfaces, are also well-suited for application of art work, logos and graphics for advertising and promotional purposes.