Abstract: Provided is a press product forming method for press-forming a curved press product. The curved press product is formed into a hat-like cross-section including an upper surface portion, side wall portions, and flange portions. The press product forming method includes: a pre-forming step of forming, at a widthwise end portion of a flat plate-like blank, at least one bending portion extending along a longitudinal direction; and a main forming step of forming the upper surface portion and the side wall portions under a state in which the bending portion is left.