Abstract: A marketing system which uses electronically generated coupons to track specific consumers for the purpose of identifying a consumer's purchasing tendencies. The system allows the consumer to enjoy discount purchases with a wide variety of service and retail providers while simultaneously allowing the retail and service providers to identify the purchasing tendencies of a number of different consumer demographics. The coupon is in the form of a “scratch-off” card which has a plurality of occluded areas thereon. Beneath each of the occluded areas is indicia indicating the percentage or value of the discount, in predetermined amounts and increments. Before the consumer can begin purchasing the coupons, he must first register with a central computer which stores demographic data associated with the consumer. This stored data is transmitted via, e.g., the Internet, to a plurality of coupon dispensing devices strategically located at high pedestrian traffic areas such as malls.

Abstract: A method for diverting the attention of customers to an advertisement of a particular product or service. A series of motivational slogans are broadcasted for reception via television or radio, or otherwise disseminated at precisely 9:11 a.m. and 9:11 p.m. daily, in reverence to the September 11th tragedy. After dissemination of the slogans, advertising material may be disseminated. The slogans may be electronically stored on a timepiece which includes an audio transducer. The timepiece, which includes a logo associated with a specific business or organization, is synchronized to output an audible version of the slogans.

Abstract: An apparatus and associated method which computes a betting strategy for a craps game based solely on the total amount the craps player wagers. The device comes in both a mechanical form and an electronic form. The mechanical form is configured to appear as a notepad in all respects and allows a player to select the total wager amount and provides instructions on which bets to place at selected areas of the craps table, and the suggested amounts. The electronic form is a microprocessor driven handheld device having a keypad to allow the bettor to manually enter the total amount to be wagered. A display driven by the microprocessor will have a plurality of fields corresponding to the areas of the craps table.