Abstract: An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from a content creator who creates the content. The auction providing unit presents the plan information received by the plan receiving unit and provides an auction service in which bid targets are a right to display an advertisement in an advertising space that is set to the content and a right to replace the advertisement displayed in the advertising space.

Abstract: An evaluation device according to the present application includes an acquisition unit and an evaluation unit. The acquisition unit acquires information related to an enterprise among information which is based on user behavior on a communication network. The evaluation unit evaluates credit of the enterprise based on the information acquired by the acquisition unit. For example, the acquisition unit acquires, as the information which is based on user behavior on the communication network, information transmitted from a user in utilization of a service which is provided by various websites and which is related to the enterprise.

Abstract: An auction apparatus according to the application includes a plan receiving unit and a providing unit. The plan receiving unit gradually receives plan information indicating a plan of content from a content creator who creates the content a plurality of times. The providing unit additionally presents the plan information which is gradually received by the plan receiving unit and provides an auction service in which a bid target is a right to display an advertisement in an advertising space set to the content.

Abstract: A delivery device according to the invention includes a delivering unit, which delivers control information to a terminal device that includes a display unit. The control information makes the terminal device to perform display control for controlling the display format of an advertising content having a bigger display size than size of the display unit. As a result, the delivery device according to the invention can enhance the advertisement effectiveness of the advertising content.

Abstract: A generating device according to the present application includes an acquisition unit, and a generation unit. The acquisition unit acquires information concerning a company from information transmitted on a communication network. The generation unit generates a model for predicting an index value indicating credit to a first company based on information concerning the first company acquired by the acquisition unit, based on a correlation between information concerning a second company acquired by the acquisition unit and an index value indicating credit to the second company given by a third party.

Abstract: An evaluation device according to the present application includes an acquisition unit and an evaluation unit. The acquisition unit acquires information related to an enterprise among information which is based on user behavior on a communication network. The evaluation unit evaluates credit of the enterprise based on the information acquired by the acquisition unit. For example, the acquisition unit acquires, as the information which is based on user behavior on the communication network, information transmitted from a user in utilization of a service which is provided by various websites and which is related to the enterprise.

Abstract: A service providing apparatus has a plan receiving unit and a service providing unit. The plan receiving unit receives advertising space information relating to an advertising space set to content by a content creator who creates the content and a targeting condition set to the advertising space by the content creator. The service providing unit provides an auction service in which a bid target is a right to display an advertisement in the advertising space for each targeting condition on the basis of the advertising space information received by the receiving unit.

Abstract: A service providing apparatus includes a request receiving unit and a service providing unit. The request receiving unit receives, from an advertiser having the right to display an advertisement on content, a resale request to resell a right to be resold to other advertisers. When the resale request is received by the request receiving unit, the service providing unit provides a resale service for reselling the right to be resold.

Abstract: A service providing apparatus includes a calculating unit, a plan receiving unit, and a service providing unit. The calculating unit calculates an evaluation value for a content creator that creates content. The plan receiving unit receives plan information indicating a plan of the content planned by the content creator. The service providing unit presents the evaluation value calculated by the calculating unit and the plan information received by the plan receiving unit, and provides an auction service in which a bid target is a right to display an advertisement on the content.

Abstract: A service providing apparatus includes a plan receiving unit, a calculating unit, and a service providing unit. The plan receiving unit receives plan information indicating a plan of content planned by a content creator. The calculating unit calculates the number of predicted views that is a predicted value of the number of times at which the content is viewed by a user. The service providing unit presents the number of predicted views calculated by the calculating unit and the plan information received by the plan receiving unit, and provides an auction service in which a bid target is a right to display an advertisement on the content.

Abstract: An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from a content creator who creates the content. The auction providing unit presents the plan information received by the plan receiving unit and provides an auction service in which bid targets are a right to display an advertisement in an advertising space that is set to the content and a right to replace the advertisement displayed in the advertising space.

Abstract: An auction apparatus according to the application includes a communication unit and an auction providing unit. The communication unit communicates with a communication network. The auction providing unit presents a portion of plan information indicating a plan of content which is created by a content creator, presents the other plan information when a request is received from an advertiser who has browsed the portion of the plan information, and provides an auction service in which a bid target is a right to display an advertisement in an advertising space set to the content.

Abstract: An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from a content creator who creates the content. The auction providing unit presents the plan information received by the plan receiving unit and provides an auction service in which a bid target is a right to display an advertisement in an advertising space that is set to the content by the content creator.

Abstract: An auction apparatus according to the application includes a plan receiving unit and a providing unit. The plan receiving unit gradually receives plan information indicating a plan of content from a content creator who creates the content a plurality of times. The providing unit additionally presents the plan information which is gradually received by the plan receiving unit and provides an auction service in which a bid target is a right to display an advertisement in an advertising space set to the content.

Abstract: An advertising charge adjusting device is configured to set a minimum delivery price which determines a lower limit of a bid price. The advertising charge adjusting device includes a minimum delivery price calculating unit configured to calculate the minimum delivery price for each targeting element, based on bid information for using a targeting function and bid information for not using the targeting function, pieces of bid information being submitted by a plurality of advertisers.