Abstract: A method is provided for executing and organizing collaborative exchange during a telephone call utilizing a user interface (UI). A telephone call is placed, such that participants are connected. Audible content transmitted and received over a network for the telephone call. A user interface, representing the telephone call itself, is provided and is configured to allow collaborative exchange among participants of the telephone call. The telephone call is placed without having to set up a meeting session to facilitate collaborative exchange or without having to set up a web conference to facilitate collaborative exchange. The telephone call is placed without having to schedule in advance to allow for collaborative exchange. The user interface provides real time collaboration tools for collaboration exchange, and the collaboration tools do not have to be set up in advance.