Abstract: An aromatic bag freshener specifically for the interior of various types of carrying bags, including handbags and athletic bags, provides a highly perforated, hollow, decorative holder that allows the insertion and placement of pre-scented material within the holder. Fragrance may escape from the pre-scented material to the ambient environment within the bag through the perforated area of the holder. The holder may take the shape of a teardrop, flower petal, geometric shape, or the like, and extends from a decorative chain, strap or other attachment element with an end hook, pin, or magnetic clasp to fasten the holder to the inside of the bag. The scent carrying material may comprise pre-scented wax-based material, scented molded polymer, formed absorbent carrier material infused with fragrance, or other scented material. The holder, and scented insert are organized into a kit which has a matching color coded position, emotive word, and/or associated name for each fragrance.