Abstract: A system and method of reinforcement of an extra-wide display shelf for a gravity-fed display system. The shelf includes a front rail, a rear rail and two side rails disposed between the front rail and the rear rail, a plurality of cross-rails extending from the front rail to the rear rail parallel to and between the side rails, and a plurality of horizontal rails disposed under the plurality of cross-rails. The reinforcement system includes a plurality of support rails disposed under and perpendicular to the plurality of horizontal rails, and a plurality of reinforcement rails disposed perpendicular to and under the plurality of support rails. The reinforcement system puts the surface of the shelf in tension or otherwise bends a center region of the surface of the shelf upward when unloaded (or when free of product) to offset downward deflection due to weight of product to be displayed.

Abstract: A divider wall for use with a gravity-fed shelf assembly includes an elongate wall portion and a first front leg extending from a first end of the wall portion. The first front leg has a body portion and an engagement protrusion extending from the body portion. The divider wall further includes a rear leg extending from a second end of the wall portion. The first front leg and the rear leg are each adapted to be received into a front slot and a rear slot, respectively, of the shelf assembly. Gravity acts on the divider wall and displaces it within the front and rear slots toward a front end of the shelf assembly such that an undersurface of the shelf assembly adjacent the front slot is in contact with or immediately adjacent to the engagement protrusion to prevent the removal of the first front leg from the front slot.