Abstract: A protection coverage selection and election process may comprise a user entering through a dealer platform at a direct point of sale location logging in to a protection coverage selection and election platform portal customer information; a user receiving through the dealer platform coverage information, a user accessing through the dealer platform a protection coverage for each coverage selection, and the user communication through the platform portal with a licensed protection coverage agent for a selected protection coverage provider to obtain a finalized arrangement for the protection coverage. The system and process may further comprise prompting the customer, through the platform portal to answer any additional questions to the customer in accordance with any particular requirements of the selected protection coverage provider. The system and method may further comprise the user receiving on behalf of or sending to the customer a link to protection coverage policy documents ready for E-signing.