Abstract: Methods and apparatuses are provided to evaluate retail inventory comprising: searching product databases that identify hundreds of products; identifying candidate products having one or more criteria having predefined relationships with one or more criteria thresholds such that the candidate products are identified as priority products with which marketing efforts should be enhanced; for each of the candidate products, searching one or more project databases, wherein each of the one or more project databases identifies hundreds of projects capable of being performed by a customer and for which one or more of the hundreds of products specified in the one or more product databases are recommended to be used in performing the projects; identifying a plurality of promotional projects each corresponding to a set of at least two of the candidate products recommended to be utilized in performing the respective promotional project; and producing a marketing recommendation report.