Abstract: A system, method, and computer program product are provided that enable organization of online advertising content, such as online ads, creatives, and templates, using a Web-based hierarchical folder structure. The hierarchical folder structure includes a plurality of folders among which the online ad content may be organized. The hierarchical folder structure is accessible to one or more advertisers, publishers, or representatives thereof via the World Wide Web.

Abstract: A method and system is disclosed for receiving advertisement content files within a digital advertisement platform operating on a server computing system. Data defining a compressed file is received at the server. The compressed file includes a hierarchical structure of folders and a number of advertisement content files disposed within the hierarchical structure of folders. The hierarchical structure of folders is automatically extracted from the compressed file. The extracted hierarchical structure of folders is automatically created within a content library maintained within the digital advertisement platform. The advertisement content files are automatically extracted from the compressed file. The extracted advertisement content files are stored within the hierarchical structure of folders created within the content library so as to mirror disposition of the advertisement content files in the hierarchical structure of folders within the compressed file.