Abstract: Described herein are systems and methods for associating consumer-perceived broadcasted content with consumer actions. In some embodiments, a computer-based memory communicatively coupled to a processor has computer executable instructions stored therein capable of implementing various components, including a definition component configured to define one or more targeted content features, such as a specific television commercial. These embodiments can further comprise a recognition component configured to recognize when the targeted content features are broadcast through a media device in a particular household and an airing database component configured to store airing information regarding the broadcast. In some embodiments, Automatic Content Recognition is utilized, allowing offline consumer perception of an advertisement to be attributed to online activity of a consumer.

Abstract: Described herein are devices and methods which incorporate a surface mounted “base structure” for use with one or more components allowing various resistance-based exercises to be performed, for example, exercises incorporating bars, benches, handles and resistance bands. The device can be made modular such that an intermediate structure can interchangeably cooperate with various components allowing a myriad of different exercises to be performed, utilizing the same single intermediate structure. The device can comprise additional designs and features to enhance the safety and stability of the device and the connections of the various components to the device.