Abstract: Apparatus has at least one processor and at least one memory having computer-readable code stored thereon which when executed controls the at least one processor to perform a method comprising: providing a graphical user interface (GUI); allowing a user to define, through the GUI, a project at least in terms of plural initiative components, plural outcome components, and interrelationships between the initiative components and the outcome components; allowing the user to define, through the GUI, two or more quality components for each initiative component, each quality component comprising a performance level and resource costs associated with achieving the performance level; allowing the user to define, through the GUI, plural parameters associated with the project, the parameters including performance levels and resource costs for each of at least two quality components; allowing the user to allocate, through the GUI, resources to each of the initiative components; providing a projected measure of project o