Abstract: The embodiments implement server-side third party content insertion with client-side tracking beacon. The solution embeds third party content within designated breaks of primary content to form a single unified stream that is streamed to a client requesting the primary content. The unified stream allows the client to receive all content without switching between different streams and prevents advertisement blockers running on the client from differentiating the third party content from the primary content and from blocking the third party content. The solution also generates and sends to the client, a configuration containing events and destinations the different content providers define for their respective content. The client monitors for the events specified in the configuration during playback of the unified stream. An event that is triggered causes the client to send a tracking beacon to a content provider specified destination associated with the event.

Abstract: The embodiments implement server-side third party content insertion with client-side tracking beacon. The solution embeds third party content within designated breaks of primary content to form a single unified stream that is streamed to a client requesting the primary content. The unified stream allows the client to receive all content without switching between different streams and prevents advertisement blockers running on the client from differentiating the third party content from the primary content and from blocking the third party content. The solution also generates and sends to the client, a configuration containing events and destinations the different content providers define for their respective content. The client monitors for the events specified in the configuration during playback of the unified stream. An event that is triggered causes the client to send a tracking beacon to a content provider specified destination associated with the event.