Abstract: The invention relates to bottle feeding apparatus in which bottles in an upright position are moved continuously in a stream along a path, means being provided for deflecting the mouth of a bottle transversely of the direction of its forward movement to tilt the axis of the bottle, the neck of a deflected bottle being engaged by a plough positioned adjacent to and downstream of the deflecting means and shaped progressively to displace the body of the bottle sideways out of the stream of moving bottles. As a deflected bottle is moved sideways out of the stream it is guided by the plough into a deflection channel and its axis is restored to an upright position by its neck engaging with a rail at the opposite side of the deflection channel and by the squeezing action of adjacent bottles.